Xiniya was found in 1983. With the changing in times, the
traditional craftsmanship is gradually being replaced by machines,
but XINIYA successfully combined the traditional craftsmanship
and machine. The founding of XINIYA means that a menswear
brand with exquisite quality apparel and latest fashion was born.
In August 1993, Xiniya brand was registered and
was applied to apparel.
In July 1998, the Company was awarded a certification of product
In October 2001, Xiniya’s sales and marketing
headquarter was completed, which marked
the full launching of Xiniya brand and Xiniya
was awarded with “National Quality
Trustworthy Product" award in the same year.
In April 2002, the Brand was nominated in the
"China Famous and Quality Brand".
In May 2002, the founder and the Chairman was
re-elected as the Chairman of the Textile and
Apparel Association in Quanzhou City.
In December 2002, the founder and the Chairman
was elected as the Chairman of the Industrial and
Commerce Federation in Shishi City for the third
In April 2003, we engaged a famous Hong Kong star Deric Wan as
Xiniya brand spokesman.
In July 2003, we were awarded with "China market best selling
brand" in textile and apparel industry category.
In July 2003, we were awarded with “trustworthy, high quality and
excellent production enterprise" by China's textile and garment
In September 2003, we were awarded with “reputation for quality
In February 2004, we were awarded with "trustworthy
enterprise in 2002-2003"
In July 2004, Xiniya shot a video with Deric Wan with a title
"strive together and share" for advertising campaign.
In February 2005, the Company was awarded "2004 tax advanced enterprises".
In April 2005, Xiniya joined the Eighth Straits Textile Garment Fair.
In August 2005, Xiniya engaged Taiwanese superstar Harlem Yu as brand
spokesperson, portraying "business elite".
In August 2005, Fujian Xiniya Clothing Weaving Co., Ltd. was incorporated and
was awarded “Fujian Famous Brand” in 2005.
In January 2006, Xiniya was awarded the ISO9001 quality management
system certification and ISO14001 environmental management system
In May 2006, Xiniya was awarded "China Famous Brand".
In October 2006, China Top Ten Designer Mr. Yang Zi was appointed as
In October 2007, we engaged Jacky Cheung, the Beijing Olympic
Torch bearer, known as "Song of God" in the music industry, as
brand spokesman, and we were going through a comprehensive
brand upgrade. The inauguration of China Marketing Association
and Xiniya School of Management enhanced brand
competitiveness. We signed a strategic cooperation agreement
with major media conducting a full range of brand promotion.
In May 2008, brand spokesman “God of Songs”, Jacky
Cheung, attended “Global Coverage” signing conference
in China Xiamen International Conference Center.
In October 2008, Xiniya was awarded Top Ten Clothing
In November 2010, Xiniya Group successfully listed in New
York Stock Exchange. A major historical leap for Xiniya.
In September 2011, Jacky Cheung & Xiniya news conference
was held, thousands of guests attended the event, creating
yet another historic milestone.
In October 2011, we were awarded with "National Business
Men Apparel Research and Development Base" and "China
Business Men Apparel Fashion Color Research and
In April 2012, the Group participated in "Color China" series and rewarded
the China Color Application of the Year and “The Most Popular and Charm
Business Casual Brand.
In September 2013, Xiniya was invited to attend the annual summit
of shoes and apparel industry for 2013 and was awarded with “The