We have had a long brand history and a rich cultural footprint. We have led fashion trends in men’s clothing by mixing traditional and modern elements, and built our reputation on quality and creativity seen in our diverse collections.
Since 2007, we have engaged Jacky Cheung, one of the most well-know pop singers in China as our brand spokesperson. His excellent reputation in the music industry and his prominent public image compliment our image in the fashion industry. We have featured Jacky in a series of nationwide promotional activities, such as advertisements on popular television channels in China and on billboards at our retail outlets. We believe Jacky embodies the successful and stylish gentleman our brand represents and his image resonates well with our target consumers, who are male professionals between the ages of 25 to 45, many of whom are also part of his fan base.